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[HEALTH INDUSTRY] How to enhance your brand's voice?

Hey there!


I know that digital marketing is overwhelming and you have been listening things about it very recently, but this 4-minute reading article will be game-changer by bringing you things that we apply in our agency to manage over 11 monthly projects.


Before, let me make you two questions. Do you ever find yourself wondering if your healthcare projects are reaching their full potential?


Are you struggling to define a clear message and spread it in the vast health industry landscape?


These questions are natural, especially in the competitive worlds of National Disability Insurance Scheme (NDIS) and Health Industry. We have been talking a lot with entrepreneurs and people that leads projects on this industry and these questions always came to the table.


However, I have good news: There are people searching for you services out there and you can turn the tide in your favor by using social media and Google wisely.






BRAND = ADJECTIVE


Having a purpose isn't just about providing excellent services; it's also about building a community around your brand. What does your brand stand for? Is it support, care, accessibility, or improvement?


All marketing activities must fall under this adjective, helping you to be specific in your messaging. We know that the customer's mind has limited capacity to select brands they recognise as options to buy from or make deal with, so the question is: For which adjective they will remember us when it cames to their tables?


After defining what your brand stands for, it's time to consider the user journey. If you don't have a website, you can easily create one at a low cost using tools like Shopify. Building a landing page is crucial to making your services accessible to the public and guiding prospects.



LANDING PAGE


Ensure your landing page contains elements such as:

  • Short supporting paragraphs to keep the focus on the headlines

  • A short, easy-to-fill form

  • A 60-second video about the service, emphasizing the results it generates

  • Compelling copywriting that reflects how your clients feel and how they want to feel


Quick loading time is also crucial for your business.


Effective marketing comes into play here. Instead of recording videos every week (or skipping them due to inconsistency), designate a day in the month to record several videos. This simplifies the process.


Another essential aspect is benchmarking and organisation. By understanding what works for others in your industry and organising your strategies on a timeline, you gain clarity and consistency. This consistency is the cornerstone of successful marketing.


Additionally, consider advertising on Google. Why? Because it allows you to reach people already in the middle of the funnel – those actively seeking services like yours. This targeted approach ensures your efforts are not just visible but also effective.


Our team conducted a brief research to determine how frequently people search for terms like 'therapist' or 'nutritionist' on Google every month across Australia. Here are the results:


NDIS industry average monthly searches - Google Ads
NDIS industry average monthly searches - Google Ads

We can see that some terms such as 'couples therapy' is experiencing an YoY (Year Over Year) uplift of 50%.



BRING IT CLOSER TO REALITY


There are opportunities and space for your brand. Ensure that both reels and feed are filled with fresh and authentic content, always focusing on show the reality. The closer to reality, the better. Define a rainmaker that can talk about the business on the stories and engage with the audience opening space to interact with polls and more.


Keep constancy. These industries requires humanised approach. Here are some ideas of how to make it:

  • Bring statistic or data to support the messaging and provide insights for the audience;

  • Define a rainmaker to be the brand voice through channels as Instagram Reels, Instagram Stories, TikTok or Youtube;

  • Make the audience feel that they are talking with a friend. Simplicity is what you need, avoid complexity ideas and topics, focus on your client's reality;

  • Time lapses, slow motions and videos in general works well - so use it as much as you can;

  • Avoid long text. Bullet point your ideas, and remember: Keep it simple;

  • Focus on the outcomes, how your audience feel and how they want to feel, not in services.



HEALTH MARKETING IS GROWING


By embracing these strategies, you're not just growing your business; you're also fulfilling your purpose – making a difference in the lives of those you serve.


Are you ready to discover market insights and plan a marketing strategy? Let's schedule a brainstorming session. Click the button below and let's connect today! We can help your projects stand out.




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